Players 1st

Product · three layers, one platform

From your first survey to work that does itself.

Every course starts on the data layer. Intelligence and automation build on top of it as you grow.

Layer 01 · Data

Here today

Every number about your course, in one standard.

A decade of golfer surveys joined with your booking, member, demographic and financial data, cleaned, standardised and benchmarked against your market through national federations and associations. Your data stays yours; the index is anonymised.

SurveysBookingsMembersFinancialsMarket benchmarks
Connected sources · Kestrel Point GC
Member & guest surveysSynced · 10 yrs
Tee sheet / booking systemSynced · daily
Member registry & demographicsSynced · weekly
Finance / POSSynced · monthly
National benchmark via federationContributing

How it works · getting your data in

Set up in days, without an IT project.

The first survey goes out from the terrace on day one. The integrations follow when your systems are ready.

A golfer carries two coffees out of the halfway house to a friend at a terrace table on a wet morning, the course and the water beyond.

Step 1 · Surveys, ready-made

Pick from proven templates

Benchmark survey templates for members, guests and events, refined across 3,000+ golf courses, ready to send on day one. Because every course asks the same questions the same way, your results benchmark automatically.

Live in: days · no questionnaire design needed

Step 2 · Systems, connected

Connect once, sync forever

API integrations pull rounds, bookings and financials from the booking and accounting systems your market already runs on. Connect once; the data flows in on its own from then on.

Step 3 · Benchmarks, on

See where you stand

The moment data flows, your numbers land against your market: national, regional and by course type. Start with surveys alone and add integrations later; every course starts somewhere.

Which integrations cover your market? Ask us on the call

Book a demo

Typical setup: a few days

Ask anything · Tuesday 08:14

“Why is our RevPATT below the market?”

Two reasons: weekday 3–6pm utilisation at 41% and a green fee $7 under comparable courses. Together they explain $71,000 of the gap.
Source: tee sheetSource: benchmarkOpen dashboard →

Layer 02 · Intelligence

Here & expanding

Chat first. Dashboards one question away.

Start with a question in plain English and get an answer with its sources cited. Behind every answer sits the full dashboard. Drill in when you want the detail, skip it when you don't. Operational data explains what happened; experience data predicts what's coming.

Layer 03 · Automation

Rolling out

The work queue that fills itself.

When the platform finds something worth acting on, it drafts the work: a pricing proposal, the monthly board report, retention outreach. Nothing goes out without your approval: you review, adjust and send. This is the layer we're building next, shaped with the courses already on the first two.

Drafted for your review3 items

Dynamic pricing · weekday 3–6pm

Review

Est. +$9,200/month · based on utilisation gap vs benchmark

August board report

Review

KPIs vs budget and market · written, charted, ready to send

Outreach · 14 members, falling visits

Review

Personalised notes drafted from each member's survey answers

Pricing

No price list, for a good reason.

Pricing follows your market: currency, course size, the layers you start with, and in many countries what your federation or association already covers on your behalf.

1 · Per course, per year

One subscription, your layers

A single annual subscription per course, sized by what you switch on: data, intelligence, automation. No per-seat fees, no per-survey charges.

2 · Often part-funded

You may already have access

Where we partner with your federation or association, parts of the platform are covered by your membership. Ask them, or ask us and we'll check for you.

3 · A number in one call

Exact quote, first conversation

Tell us your course type, market and starting point. You leave the first call with your price in your currency. No negotiation theatre.

Book a demo

Demo and quote in the same call

See it on your own data.

3,000+ golf courses · 20+ countries · trusted by the industry

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